Adidas Basketball '15 Fall Films

Produced, storyboards, concept, directed, shot, and edited by Shale

Commissioned by Adidas, Shale created, directed, shot, produced, and edited a series of short films as launch content for Fall 2015. Though the imagery, Shale created the "Pillars of a Hero", which celebrates the basketball hero's multi-dimensional strengths, and embeds our imprint that shines through even the most versatile life of a basketball hero. 

This successfully branded Fall 2015 basketball collections, resulting in increased sales from international buyers, and overall Adidas global basketball brand awareness.

Shale played a key role in creating the direction, and ideology of the collection for Adidas Fall '15.    

The resulting films are some of the stunning visuals for the "hero", behind the collection. Working with one of the most distinguished sporting garment collections, each image was richly detailed and all accompanied by a series of images. 

Complete 4 film collection | Produced, written, directed, shot, and edited by Shale:

Final film shown at NYC Fashion Week 2015: 

Three First National Plaza

Commissioned by Hines Interests, from initial logo development through to brand launch. The 70 West Madison mark was brought to life through photography, motion, and a website, to create a leasing centric space for interested parties. 

The website brought attention to international investors, as well as Hearn Company, whom then took management from Hines Interests. 

Adidas SL Loop Sneaker - Social media teasers

Woodfield Corporate Center - Promotional film featuring new branded content and amenities

Woodsmen Collection - A collaborative set of promotional films

Woodsmen App presentation for Nike & Adidas marketing teams

TwistEmotion Inc. - Promotional films

A Priori Projects - brand social media teasers

Adidas  - '16 Fall/Winter Lookbook  

Adidas global basketball commissioned Shale to provide images of future seasonal products totaling over 200 final photos for Adidas Global Basketball Apparel. The photos were taken on a basketball court. The photos were then distributed internally across all Adidas categories, as well as presented at Adidas Brand Conference in October 2015.

**Further image detail are not to be shown - Images are owned by Adidas and have non-disclosure agreements

Adidas  - '16 Fall/Winter Studio Styling

Adidas global basketball commissioned Shale to provide studio styling photography for more than 15 different looks, totaling over 100 final photos for Adidas Global Basketball Apparel. The photos were then distributed internally across all Adidas categories.

**Further image detail are not to be shown - Images are owned by Adidas and have non-disclosure agreements

Adidas  - '16 Fall/Winter Footwear & Off Court Apparel  

Adidas global basketball commissioned Shale to provide images of future seasonal products totaling over 150 final photos for Adidas Global Basketball Apparel. The photos were taken at various locations. The photos were then distributed internally across all Adidas categories.

**Further image detail are not to be shown - Images are owned by Adidas and have non-disclosure agreements

Adidas  - '16 Spring/Summer Studio

Adidas global basketball commissioned Shale to provide studio styling photography for more than 30 different looks, totaling over 150 final photos for Adidas Global Basketball Apparel. The photos were then distributed internally across all Adidas categories.

The garments included all NBA Icon Apparel (Derrick Rose, John Wall, and Damian Lillard), as well as NBA Authentic gear. 

Shale also provided an exploratory set of imagery, to further provide basketball with creative editorial branding.

Adidas  - Basketball '15 Fall Lookbook  

The resulting images are some of the stunning visuals for the "Hero", behind the collection. Working with one of the most distinguished sporting garments, each image was richly detailed and all accompanied by a series of short films Shale also created.

Though the imagery, Shale created the "Pillars of a Hero", which celebrates the basketball hero's multi-dimensional strengths, and embeds our imprint that shines through even the most versatile life of a basketball hero.

Shale played a key role in creating the direction, and ideology of the collection for Fall '15. 

Shale's Instagram   

Nike 2014 World Cup Apparel Launch Event

Commissioned by Nike, Twist was assigned to document the launch event at the Nike World Headquarters for apparel associated with the 2014 World Cup.

The imagery was used as launch content for the brand, building global product awareness, as well as a platform for future social media planning and integration. The event explored the notion that every person conceives a unique response to the same challenge and product, which individuals used hashtags to collectively share their point of view.