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https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/36469dbe-ca67-45e4-9914-7c10f0d882b1/Screen+Shot+2023-07-26+at+1.27.54+PM.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. http://www.shaleadam.com/home_ daily 1.0 2026-08-17 https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1786982069497-J44W9N6UMJ0HM76AJSI8/Screen+Shot+2026-08-17+at+11.51.00+AM.png Featured Projects - Maple Healthcare Rebuilding a Healthcare Brand for Millions of Canadians. Maple's national rebrand and membership launch, led end to end across web, video, email, and social, reaching a platform with over a million five-star reviews. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463664582738-M2W3QIP6U32FB0QM9XF5/image-asset.jpeg Featured Projects Adidas: Global Brand Conference Lookbook https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1623765972222-FVQ5X1KUWJMYQLT88JZX/Screen+Shot+2021-06-15+at+10.02.37+AM.png Featured Projects - Make it stand out Microsoft Workplace on Demand Video Series https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1623765456655-JLPTNGS5J1T7RBYWP8SY/Screen+Shot+2021-06-15+at+9.47.58+AM.png Featured Projects - Make it stand out PwC Technology and Financial Literacy Series https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1501119568325-IN22046HCB56EI7X1HRO/Screen+Shot+2016-06-21+at+10.37.07+AM.png Featured Projects Ford Escape Social Media 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So we took an expedition to Muskoka, Canada. Targeting urban adventurers – young, tech and media savvy couples and people who want to #GoFurther – we were tasked with creating imagery for social media campaigns using influencers. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463664920965-INQZEYV4T7NOZEU8HMEA/image-asset.png NEW WORK IMAGES WALL Adidas Basketball Spring/Summer 2016 Studio Photoshoot Art Direction, Photoshoot Production, Photography A very exciting time for Adidas, not only hosting All-Star Weekend 2016 in Toronto, but launching beautiful & unique collections. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463666398423-B2G85Q7QDUKZ4A8NEGCC/image-asset.png NEW WORK IMAGES WALL Crazylight Boost 2.5 Low Shoes Photoshoot Art Direction, Photoshoot Production, Photography Every ball-handler relies on quickness to beat defenders off the dribble.These men's low-cut basketball shoes provide a fast and light combination that equals misery for opponents. Whether you're driving to the rim or stepping back up for a game-winning basket. Featuring an adaptive adidas Primeknit upper and boost™ in the heel for endless energy... https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463672532155-IG4P3YGI8V8K9HD03WIV/image-asset.gif NEW WORK IMAGES WALL Adidas Tubular Doom Photoshoot / Video Art Direction, Photoshoot Production, Photography The new Tubular Doom, each featuring premium leather overlays in reflective snakeskin texture that remain subtle, and blend in with the grey neoprene and mesh base until the light hits them very eloquently. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1482765455568-TFMYM9FX64NVBX9BSZQ4/image-asset.jpeg NEW WORK IMAGES WALL SportsNet Marketing and Content Creation Copywriting, Brand Direction, Design I helped the Roger's owned SportsNet demonstrate how they would look and speak as the new number #1 Sports Network in Canada https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1464287203679-XQGWW4STYKKDKVAUXCX1/image-asset.png NEW WORK IMAGES WALL Adidas Basketball NYC Inspiration Trip for Fall 2017 Collections Art Direction, Photography, Video Visualizing the current state of basketball culture in NYC through story, imagery and film for 2017 fashion collections. The Adidas Basketball Design team asked Twist to spend two weeks in NYC, presenting anthropological and research findings and insights to the Adidas using a plethora of captured imagery in NYC. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463664582738-M2W3QIP6U32FB0QM9XF5/image-asset.jpeg NEW WORK IMAGES WALL Adidas Basketball Spring/Summer 2016 Lookbook Art Direction, Copywriting, Photography Time is a gift. The most precious gift we have is time. Without time…mountains would not exist… rivers would not exist. Every moment counts. Impact the game on all levels. All season long. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463674196928-T19HF9FESC475HS7D5KH/image-asset.jpeg NEW WORK IMAGES WALL Adidas Basketball Fall 2015 Collection Photoshoot Art Direction, Photoshoot Production, Photography Adidas and I brought the Fall 2015 collection to the streets and various environments. Introducing a full line of apparel and footwear for men and women. Dropping worldwide in Fall 2015. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463674077144-TUU4G5FTIVI8XRPQXYZ9/image-asset.gif NEW WORK IMAGES WALL Adidas Basketball "Pillars of a Hero" Fall 2015 Films Art Direction, Strategy, Conceptual Commissioned by Adidas, I created, directed, shot, produced, and edited a series of short films as launch content for Fall 2015 collections. Though the imagery, I created the "Pillars of a Hero" story, which celebrates the basketball hero's multi-dimensional strengths, and embeds our imprint that shines through even the most versatile life. https://images.squarespace-cdn.com/content/v1/563a3edce4b0c47fe330af47/1463669881450-OUUB4VFOPYXY98DDCZI0/image-asset.jpeg NEW WORK IMAGES WALL Nike 2014 World Cup Apparel Launch Event Photoshoot Photography Commissioned by Nike, Shale was assigned to document the launch event at the Nike World Headquarters for apparel associated with the 2014 World Cup. The imagery was used as launch content for the brand, building global product awareness, as well as a platform for future social media planning and integration. 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