Adidas Basketball Fall 2015 Collection Photoshoot

Art Direction, Photoshoot Production, Photography

Adidas and I brought the Fall 2015 collection to the streets and various environments. Introducing a full line of apparel and footwear for men and women. Dropping worldwide in Fall 2015.
The resulting images are some of the stunning visuals for the "Hero", behind the collection. Working with one of the most distinguished sporting garments, each image was richly detailed, accompanied by a series of short films. 
Though imagery, I created "Pillars of a Hero" which celebrates the basketball hero's multi-dimensional strengths, and highlights the being of a versatile basketball star.
I played a key role in creating the direction and ideology of the collection for Fall '15. 

 

HERO'S

are versatile