NEW WORK IMAGES WALL — Shale Adam

Graphic Design & Social Media Content Creation

Adidas Lookbook

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Photography + Video

2017 Ford Escape Social Media Marketing & Content CreationInfluencer campaigns, Art Directions, Social MediaI helped Ford’s fourth-generation Escape demonstrate their intentions for the car in a spectacular way. So we took an expedition to … — 2017 Ford Escape Social Media Marketing & Content Creation
Influencer campaigns, Art Directions, Social Media
I helped Ford’s fourth-generation Escape demonstrate their intentions for the car in a spectacular way. So we took an expedition to Muskoka, Canada.
Targeting urban adventurers – young, tech and media savvy couples and people who want to #GoFurther – we were tasked with creating imagery for social media campaigns using influencers.

Adidas Basketball Spring/Summer 2016 Studio PhotoshootArt Direction, Photoshoot Production, PhotographyA very exciting time for Adidas, not only hosting All-Star Weekend 2016 in Toronto, but launching beautiful & unique collections. — Adidas Basketball Spring/Summer 2016 Studio Photoshoot
Art Direction, Photoshoot Production, Photography
A very exciting time for Adidas, not only hosting All-Star Weekend 2016 in Toronto, but launching beautiful & unique collections.

Crazylight Boost 2.5 Low Shoes PhotoshootArt Direction, Photoshoot Production, PhotographyEvery ball-handler relies on quickness to beat defenders off the dribble.These men's low-cut basketball shoes provide a fast and light combination that equals … — Crazylight Boost 2.5 Low Shoes Photoshoot
Art Direction, Photoshoot Production, Photography
Every ball-handler relies on quickness to beat defenders off the dribble.These men's low-cut basketball shoes provide a fast and light combination that equals misery for opponents. Whether you're driving to the rim or stepping back up for a game-winning basket. Featuring an adaptive adidas Primeknit upper and boost™ in the heel for endless energy...

Adidas Tubular Doom Photoshoot / VideoArt Direction, Photoshoot Production, PhotographyThe new Tubular Doom, each featuring premium leather overlays in reflective snakeskin texture that remain subtle, and blend in with the grey neoprene and mes… — Adidas Tubular Doom Photoshoot / Video
Art Direction, Photoshoot Production, Photography
The new Tubular Doom, each featuring premium leather overlays in reflective snakeskin texture that remain subtle, and blend in with the grey neoprene and mesh base until the light hits them very eloquently.

SportsNet Marketing and Content Creation
Copywriting, Brand Direction, Design

I helped the Roger's owned SportsNet demonstrate how they would look and speak as the new number #1 Sports Network in Canada

Adidas Basketball NYC Inspiration Trip for Fall 2017 CollectionsArt Direction, Photography, VideoVisualizing the current state of basketball culture in NYC through story, imagery and film for 2017 fashion collections. The Adidas Basketball Desi… — Adidas Basketball NYC Inspiration Trip for Fall 2017 Collections
Art Direction, Photography, Video
Visualizing the current state of basketball culture in NYC through story, imagery and film for 2017 fashion collections. The Adidas Basketball Design team asked Twist to spend two weeks in NYC, presenting anthropological and research findings and insights to the Adidas using a plethora of captured imagery in NYC.

Adidas Basketball Spring/Summer 2016 LookbookArt Direction, Copywriting, PhotographyTime is a gift. The most precious gift we have is time. Without time…mountains would not exist… rivers would not exist. Every moment counts. Impact the game on all l… — Adidas Basketball Spring/Summer 2016 Lookbook
Art Direction, Copywriting, Photography
Time is a gift. The most precious gift we have is time. Without time…mountains would not exist… rivers would not exist. Every moment counts. Impact the game on all levels. All season long.

Adidas Basketball Fall 2015 Collection PhotoshootArt Direction, Photoshoot Production, PhotographyAdidas and I brought the Fall 2015 collection to the streets and various environments. Introducing a full line of apparel and footwear for men and wome… — Adidas Basketball Fall 2015 Collection Photoshoot
Art Direction, Photoshoot Production, Photography
Adidas and I brought the Fall 2015 collection to the streets and various environments. Introducing a full line of apparel and footwear for men and women. Dropping worldwide in Fall 2015.

Adidas Basketball "Pillars of a Hero" Fall 2015 FilmsArt Direction, Strategy, ConceptualCommissioned by Adidas, I created, directed, shot, produced, and edited a series of short films as launch content for Fall 2015 collections. Though the imag… — Adidas Basketball "Pillars of a Hero" Fall 2015 Films
Art Direction, Strategy, Conceptual
Commissioned by Adidas, I created, directed, shot, produced, and edited a series of short films as launch content for Fall 2015 collections. Though the imagery, I created the "Pillars of a Hero" story, which celebrates the basketball hero's multi-dimensional strengths, and embeds our imprint that shines through even the most versatile life.

Nike 2014 World Cup Apparel Launch Event PhotoshootPhotographyCommissioned by Nike, Shale was assigned to document the launch event at the Nike World Headquarters for apparel associated with the 2014 World Cup. The imagery was used as launch content… — Nike 2014 World Cup Apparel Launch Event Photoshoot
Photography
Commissioned by Nike, Shale was assigned to document the launch event at the Nike World Headquarters for apparel associated with the 2014 World Cup. The imagery was used as launch content for the brand, building global product awareness, as well as a platform for future social media planning and integration. The event explored the notion that...