Ford Escape Campaigns
Creative Direction, Brand Strategy, Team Leadership
Unleashing the Spectacular: Bringing Ford's Fourth Generation Escape to Life.
My team and I traveled to Muskoka, Canada to bring Ford's fourth generation Escape to life for its launch, aiming to capture not just the car, but the feeling of where it could take you.
Our audience was urban adventurers and tech savvy young couples living the #GoFurther mindset. We partnered with Toronto based influencers to craft a visual narrative built around the Escape's capabilities, one that felt like a real journey rather than a traditional car ad.
Every piece of content, from imagery to social campaigns to on set technology integration, was designed to work together across the Escape's most relevant launch touchpoints, turning a product release into a lifestyle story an audience could see themselves in.
The result was a multi faceted campaign that carried Ford's spirit of adventure into a genuinely social first launch, and gave urban adventurers a reason to believe the Escape was built for their kind of life.
“Find Your Escape.”
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Life is a Sport.
This is your utlity.
