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Creative Direction, Brand Strategy, Team Leadership, Growth Marketing

At Maple, one of Canada's leading virtual healthcare platforms with over a million five star reviews, I lead the creative team responsible for bringing the brand's vision of seamless, accessible healthcare to life. I led Maple's brand rebrand in partnership with agencies, and I oversee creative output across all marketing channels including paid, web, email, video, and social. I also guide our design leads on UI direction for the app, and led the launch of Maple's national membership program.

Beyond campaign work, I manage B2B sales materials and government partnership presentations, direct external agency partners, and use performance data to guide creative decisions across the team. Every project supports Maple's goal of expanding virtual healthcare access across Canada.