Adidas Basketball: Pillars of a Hero
Creative Direction, Brand Strategy, Team Leadership
Led creative direction for Adidas Basketball's Fall collection launch, developing Pillars of a Hero, a brand narrative built around the versatility of basketball culture. Directed a multidisciplinary production spanning photography, styling, and short-form film, managing the project from concept through final delivery.
The campaign became the core brand asset for the Fall basketball launch across digital, social, and retail touchpoints, and contributed to a measurable increase in global sales for the collection.
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THE PILLARS
OF A HERO
Final Film Shown at NYC Fashion Week
Long Version
