Adidas Basketball: Global Brand Conference & Lookbook
Creative Direction, Brand Strategy
Led the concept and execution of a 36 page lookbook centered on the theme of time, presented at Adidas's Annual Global Brand Conference in Germany. Directed the creative team through concept, design, and production, ensuring the work met Adidas's global brand standards, and managed the project through to international distribution as a key brand asset for the basketball division.
Time is a gift. The most precious gift we have is time. Without time, mountains would not exist. Rivers would not exist.
Every moment counts. Impact the game on all levels. All season long.
